Frotcom Sierra Leone turns its vehicles into mobile billboards
Frotcom Sierra Leone decided to print Frotcom’s logo in its vehicles: 3 motorcycles and one big 4x4. What better way to display Frotcom’s company image, than by placing the logo and slogan on its own vehicles? According to Penny Doyle, Director at Frotcom Sierra Leone, “The motorcycles have been fantastic tools for the technicians because they can move more efficiently to visit customers for installations, inspections or just for courtesy visits. The motorcycles also travel up country to the mining areas where many Frotcom Sierra Leone’s clients are based. The 4x4 vehicle is used for client visits and it is probably the only vehicle in Freetown with signage of this sort, which literally turns heads.” With its bold design, Frotcom is conquering the minds and hearts of users. By establishing Frotcom’s brand identity in the vehicles, the company will ensure that more people are aware of the business and more people will consequently consider Frotcom for tracking services needed.