Frotcom bolsters commitment to road safety awareness with APSI
Global Road Safety
APSI is the foremost child safety and awareness advocate group in Portugal and it boasts an exceptional track record in voicing, lobbying and enabling child safety issues across the board. It is locally and internationally recognized as a key opinion maker and leading light in the field of child safety.
APSI’s public advocacy is multifaceted, tackling public, media and institutional awareness of key issues. The association offers specialized courses/training for interested parties and works directly with families and schools, but also lobbies for targeted regulation and publically campaigns for issues in the media. It has also sponsored and supported practical research and studies that have led to more effective regulation, both in Portugal and on a European-level.
Road safety and awareness – specifically child passenger and transport of children in buses and coaches – have long featured as priorities for the group and APSI has successfully influenced and promoted a host of significant issues over the years, namely in the form of legislation.
Campaign conducted by APSI in 2015, to prevent car accidents involving pedestrians.
As a company with a direct involvement in the field, Frotcom is keenly conscious of the relevance and import of road safety and awareness activism in promoting improved and safety-conscious driving behavior. Past collaborations such as the European Road Safety Charter and #SaveKidsLives – by sharing information material and supporting for awareness-raising campaigns – have been hugely successful and Frotcom looks forward to another productive year of collaborations.
- APSI - Associação para a Promoção da Segurança Infantil
- Effective regulation
- Fleet Intelligence
- Fleet management
- Frotcom International
- Road safety
- Road safety awareness
- Vehicle tracking